Halogen Digital builds ad creative and runs geo-targeted campaigns for multi-location and mobile food and beverage brands. Every city gets its own campaign, its own budget, and its own read on performance, so you know exactly what's working and where to spend more.
Every market behaves differently. Halogen Digital tracks what each one is actually doing, so decisions about creative, targeting, and budget are based on results instead of a guess repeated everywhere.
Targeting, budget, and creative decisions are based on what markets are actually doing, tracked individually rather than averaged together.
Ad creative built for the platform it runs on and the market it's speaking to.
Weak markets get adjusted or cut. Strong ones get more budget, on a regular cycle.
While working in digital marketing at On The Hook Fish and Chips, I built and launched geo-targeted ad campaigns market by market for their national rollout, from single-location tests to a footprint spanning 649 locations across 22 states. Every campaign was produced, launched, and optimized individually, not run as one broad blast.
That's the same process now running through Halogen Digital for every client: campaigns built market by market, with a clear read on what's working and where.
Figures reflect the portion of the account personally managed.
Video and static ad creative produced on a recurring schedule, built to win the scroll, not just fill it.
Targeting, budget, and launch sequencing handled market by market, so spend goes where it actually performs.
A monthly read on spend, reach, and results by market, so you always know what your budget is buying.
Understand the business, current campaigns, and where growth is actually possible.
Set the campaign strategy, creative direction, targeting, and how success gets measured.
Deploy campaigns market by market with conversion tracking in place from day one.
Review creative performance, audience response, and cost per result by market.
Shift budget and messaging toward whatever the data shows is actually working.
Expand the strongest markets and repeat the process as new data comes in.
Reporting isn't just numbers on a page. Spend and performance get reviewed by market on a set schedule, and budget moves toward whatever's converting.
Categories tracked, shown as reference. Actual figures are specific to each account.
Mainly multi-location and mobile food and beverage brands, since that's where the proven track record is. The same market-by-market process applies to other multi-location businesses too.
Both. Creative production and campaign management are part of the same retainer, not sold separately.
Meta and TikTok, with campaign structure built around whichever platform fits the brand and market.
Monthly, broken out by market so you can see where spend is working and where it isn't.
Once creative and targeting are approved, campaigns can go live within days.
Budget is set based on how many markets you're running and what you're trying to hit. Send over the details and you'll get a straight number, not a vague range.
Yes. Campaigns are run remotely nationwide, already proven across 22 states.
Yes. This can run as a standalone retainer or alongside a team you already have in place.
Send over what you're working with. If it's a fit for market-by-market campaigns, you'll get a straight plan back, not a sales script.