Halogen Digital is a full-service advertising agency. We build the creative and run the campaigns, LinkedIn ads for B2B companies, paid social and local campaigns for restaurants, Google Ads, Meta, and TikTok, all managed under one team with one report tying spend to results.
Whether it's LinkedIn ads for a B2B pipeline or paid social for a restaurant chasing foot traffic, campaigns get built on what the data says is working, tracked platform by platform, not run on autopilot.
Targeting, budget, and creative decisions are based on what's actually converting, tracked by platform and by campaign, not averaged together.
Ad creative built for the platform it runs on, whether that's a LinkedIn feed or a TikTok For You page.
Weak campaigns get adjusted or cut. Strong ones get more budget, on a regular cycle.
While working in digital marketing at On The Hook Fish and Chips, I built and launched geo-targeted ad campaigns for their national rollout, scaling from single-location tests to a footprint spanning hundreds of locations across 24 states. Every campaign was produced, launched, and optimized individually, not run as one broad blast.
That same discipline, platform-specific creative, individually managed campaigns, real reporting, now runs through Halogen Digital across LinkedIn, Google, Meta, and TikTok for every client.
Analyzed campaign-level data to rebuild budget allocation, learning-phase timing, and campaign duration.
Figures reflect the portion of the account personally managed.
Video and static ad creative produced on a recurring schedule, built for the platform it runs on, whether that's a LinkedIn feed or a restaurant's local TikTok audience.
Targeting, budget, and launch sequencing across LinkedIn, Google, Meta, and TikTok, so spend goes where it actually converts.
A monthly read on spend, reach, and results tied to revenue, so you always know what your budget is buying.
Understand the business, current campaigns, and where growth is actually possible.
Set the campaign strategy, creative direction, targeting, and how success gets measured.
Deploy campaigns across the right platforms with conversion tracking in place from day one.
Review creative performance, audience response, and cost per result by market.
Shift budget and messaging toward whatever the data shows is actually working.
Expand the strongest markets and repeat the process as new data comes in.
Reporting isn't just numbers on a page. Spend and performance get reviewed on a set schedule, and budget moves toward whatever's converting.
Categories tracked, shown as reference. Actual figures are specific to each account.
Mainly B2B companies running LinkedIn and Google campaigns, and restaurants and multi-location food and beverage brands running paid social. The proven track record spans both.
Both. Creative production and campaign management are part of the same retainer, not sold separately.
LinkedIn, Google, Meta, and TikTok, with campaign structure built around whichever platform fits the business and goal.
Monthly, broken out by platform and campaign so you can see where spend is working and where it isn't.
Once creative and targeting are approved, campaigns can go live within days.
Budget is set based on your goals and platforms. Send over the details and you'll get a straight number, not a vague range.
Yes. Campaigns are run remotely nationwide, already proven across 24 states.
Yes. This can run as a standalone retainer or alongside a team you already have in place.
Send over what you're working with. If it's a fit, you'll get a straight plan back, not a sales script.